Edison Research has conducted studies across major consumer brands. This is new kind of study as it measures the impact of podcast campaigns on different products.
Norman Pattiz is PodcastOne Executive Chairman. The VP of Strategy at Edison Research is Tom Webster. Both of them were fully involved in this research. They were looking at the impact on varying products in different industries.
This is going to help podcast advertisers in a big way. Even though the study was conducted in 2016, its impact will be felt for years. The results were significant and displayed a positive impact that podcast advertising has on brand recall, sales as well as specific messaging recall.
Edison Research had conducted these studies in 2016 before and after the podcast advertising campaigns. The methodology remained the same for all the products. The results of the studies showed that the podcast audiences are highly receptive to brand messages. Hence the willingness to purchase these brands increased after these advertising campaigns.
Norman Pattiz clarified that the aim of these studies was to verify independently that podcast advertising is providing enhanced impact on brands that goes much beyond the traditional advertising that is being followed till now.
The results indicate that there should be a multi-tiered approach that will lead to integrated advertising.
Edison Research has stated that they are very excited to conduct this study where they had the opportunity to partner with PodcastOne. The study was conducted on five leading brands that helped to measure the impact that is made by podcast advertising on their brand recall and sales potential.
The founder of PodcastOne is Norman Pattiz. This is an advertiser-supported network that is a leader in its industry today. Norman had also founded radio-giant, Westwood One earlier. PodcastOne is providing nearly 340 hours of original programs every week. Nearly 200 of the most popular podcasts today are provided by this network.
Edison Research is known for conducting market research in the field of podcasting. It does market surveys too. It has a wide range of clients. These include Activision, besides Disney, AMC Theatres, and Dolby Laboratories. Other clients include the Gulf News, besides the U.S. International Broadcasting Bureau, as well as Google and Pandora.
They have several other reputed clients. These include Samsung, Siemens, besides Yahoo, Sony, as well as Time Warner. The company works with several American radio groups such as Bonneville, Emmis, and more.
Learn more about Norman Pattiz: http://www.laweekly.com/location/norman-pattiz-auditorium-hamilton-high-school-6170801