If you walk down some of the isles in most stores there are always areas full of lip care products. Oral Care is one of the most profitable and popular industries today and it’s has been steadily growing throughout the years. When you think of lip balms, there are always the common two that sticks out from the rest. Chapstick and Burt’s Bees have dominated the market for nearly a century, but Burt’s Bess has taken over the number one spot from Chapstick in recent years. Fast Company says there is a new innovative brand by the name of (EOS) Evolution of Smooth on the market and it has begun to revolutionize the industry thanks to it’s beneficial effects.
These pastel colored orbs aka EOS lip balm have become the most popular lip balm product on the market today and are lined up on the shelves Wal-Mart, Target, and Walgreens stores nation wide. Popularity really exploded as some of the hottest names in entertainment such as Christina Aquilera, Miley Cyrus, and Kim Kardashian, have been spotted applying the product in public. Evolution of Smooth sells well over $1 Million units on a weekly basis which makes it’s the second best selling lip balm product today. Future predictions of the brand is that it is looking to steadily increase well into 2020. Evolution of Smooth also stands out because it’s ingredients are organic instead of synthetic. There are plenty of flavor options to choose from such as strawberry sorbet, vanilla bean, honey suckle honey dew, cucumber, summer fruit, passion fruit, berry blossom, and more.
Unlike other brands such as Chapstick, Blistex, or Burt’s Bees; EOS lip balm creates an emotional connection with the user thanks to the tasty flavors and fresh smell. With such great strategic marketing, Evolution of Smooth has become the go to lip balm product of the 21st Century.