Chaz Dean is an individual who worked in some of the most highly rated salons in LA. Dean was able to work with women in high-fashion and entertainment. He realized that many women had complained of the same hair problems. Some of the issues that they would have with their hair had a lot to do with the products that they were using. Many of the products that were on the market would strip their hair of its sheen, body, and luster. Dean was able to create the Wen conditioning cleanser. This is a product that acts as a shampoo, conditioner and styler. It is free of dyes, chemicals and parabens, and it enhances the look and feel of a woman’s hair.
The Bustle wanted to find out for itself if the WEN Hair conditioner cleanser could really work on a person with fine here. Emily McClure decided to try out the product for seven days. Over the course of the 7 days, McClure had conflicting feelings about the product. The majority of the time, McClure felt like her hair felt thicker and more shiny with the product, and she liked the way that the product enhanced the look of her hair. McClure did not like the fact that at times her hair would feel greasy or weighed down by the product. McClure was impressed by the fact that many of her friends commented on how her hair looked.
McClure believed that too much product was needed in order for her hair to be cleaned and conditioned but, she soon realized that the suggested amount was correct for her hair. In conclusion, McClure does believe that WEN conditioning cleanser is a good hair care product. Since she is not an individual that likes to wash her hair every day, it is a product that she will choose to use sporadically.
Fabletics is an online store similar to Amazon. However, Fabletics sells clothing items in activewear and sportswear niche. The firm has strived to open stores in several cities across the country. One great thing about Fabletics is that customers can try items in offline stores and purchase the items online. Customers can see the clothing items offline before they purchase it. The business approach is excellent for clients who prefer either buying online or offline.
Fabletics nature of business encourages a reverse showroom. Competitors of Fabletics fail mainly because of a business that fosters reverse showroom. Reverse showroom stores sell at high prices. Customers try items in these stores then decide to purchase at other cheaper places. Fabletics is a reverse showroom because their strategy retains customers and comes with discounted prices. The firm understands local markets compared to other companies. The result is that 30 to 50 percent of people that buy from Fabletics are subscribers and members of the enterprise. People that are not members decide to join after purchasing their first items. While some members choose to purchase offline, it is not of great concern to the company as they still make a profit.
If a customer finds something they like online, they can choose to purchase it at that time without interfering with the online subscription. Customers can buy more than one item in a month if they like what Fabletics offers. All that the clients have to do is to go to the front store and pick the clothing items they want. One can also purchase for a friend at their wish.
The success with Kate Hudson’s Fabletics is a clear indicator that she is no newbie in the online fashion world. She has quickly adopted the latest Technology to create a unique brand. The fashion industry is not an easy space. Some fierce competitors have been in the industry for many years. Beating such competitors always sounds impossible. However, by focusing on a better business approach, startup firms can compete with other giants in the industry. Any startup company should always focus on customer experience, brand recognition, and proper product design. Gone are the days when price and quality of product determined if a product is going to succeed or not. The advent of information and internet has changed the way businesses function.
Fabletics is a branch company of TechStyle, a company that was recently rebranded from JustFab. The company has experienced rapid growth and expansion. One of the latest developments was in June 2015 when it decided to launch an FL2 activewear line for men. Kate Hudson’s brother Oliver Hudson was the brand ambassador for this line of clothing. The company further expanded beyond activewear in March 2016. It added a new line of swimsuits and dresses to shopping shelves.
Fabletics has gained an incredible exposure because of its tactful advertising. Kate Hudson advertises her brand mainly through video footages shot by her cell phone. According to Forbes, the firm was evaluated at $250 million within three years of operation. The company has increased its revenue by 35 percent every year.
Actress Kate Hudson shares her insight on the active wear brand Fabletics that she co-founded with Don Ressler and Adam Goldenberg. A very recent article in Marie Claire Magazine interviews the young mother of 2 on her success in the fashion industry. Kate Hudson, who was born in Los Angeles, California, has had on screen success since her debut in Almost Famous in 2000. Her journey to the top has seen her dabble in various different genres of film.
Her drive and ambition has now shifted over to herFacebook fans by the millions, promoting their active wear brand which has become extremely popular over the years. The brand running under JustFab Inc was only started in 2013 and in 2014 they already expanded to the United Kingdom, France and Germany. In September of 2014 Fabletics set up shop in Canada and in October of the same year they celebrated their first birthday. Due to the fact that their business model was mainly e-commerce up until end of 2015 they had reached the one millionth order in January of 2015. In February of the same year the company decided to make itself available in Australia. June of 2015 saw Fabletics expand their market influence by launching a men’s collection known as FL2. In the same month the company opens up in the Netherlands and Spain in order to give the rest of Europe the privilege to enjoy the Fabletics active wear.
Although the business is predominantly e-commerce based, the CEO’s of Fabletics decided to open actual brick and mortar stores within the United States. Prior to these shops opening it was difficult for customers to try on the clothing before purchase. This has now changed for customers living in America as there are a total of 6 retail outlets spread across several states.
Marie Claire Magazine was lucky to catch the young talented actress and question her on the success she has enjoyed as well as any new up and coming collections that we can expect to hit the stores in the future. 2 new lines are in the pipeline and will be hitting the website store this April of 2016. Performance swimwear and active wear dresses are on the horizon as Kate Hudson believes this was a natural progression for the brand. Active women and men is their main target but they also want to inspire those who are not as active as they want to be to get out more and live an active lifestyle. This is made even easier now that Fabletics offers dresses in the innovative performance fabric. This gives customers the opportunity to not have to choose between movement and sexiness. The dresses and swim wear provide both in a package. See: http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/