This article is all about Nathaniel Ru and a company he is involved with called “SweetGreen. He opened this up with his fellow CEOs Nicholas Jammet and Jonathan Neman. SweetGreen is a good restaurant that other restaurants would want to model after. This company is a type of high-end salad chain.
It’s backed by investors with big-names like Danny Meyer, Steve Case, and Daniel Boulud. The recipe included in the restaurant had many customers I the lines of the forty locations of Sweet-Green.
This company has taught lessons based on tech. For examples classmates of the Georgetown University are tech pioneers. Also, thirty percent of the transactions of SweetGreen are created throughout the mobile app or website. According to Ru “Technology has always been part of our DNA”.
This company has thought about reconsidering the strategies of management. Recently, SweetGreen shut down completely the corporate office five times each year so more people could work in their restaurants. Also, the company operates its company in Los Angeles without a main headquarters building. The co-CEOs of the company as they try to grow the company nationally are bicoastal.
Ru and the two co-CEO’s all have something in common. They have parents who are first generation immigrants and started up their own businesses. The co-founders had felt that the area of Georgetown didn’t have much healthy food. So, in August 2007 when SweetGreen opened up they wanted to put more healthy options on the menu.
Now some general information about the Co-founder and Co-Chief Executive Officer of SweetGreen Nathanial Ru. Ru in 2007 graduated from Georgetown Univeristy’s McDonough School of Business in 2007. It was there that he got a BS in Finance. He and two other graduate students (mentioned above) began SweetGreen. It’s a kitchen with a focus on local sourcing and sustainability. Read more: Sweetgreen Entreprenuers | Fortune and Nathaniel Ru | Dynamic Dialogues
The location of SweetGreen has greatly expanded. For example, it has expanded from one location in in Georgetown to twenty-seven locations in six different states. There are plans to expand in the beginning of 2015 into the west coast.
That suggestion came from the thought that community needs an eco-friendly, healthy, and delicious dining options. In 2010 Ru and his partners launched a festival called SweetLife.
This is the biggest food and music festival of the nation. It attracted 20,000 attendees and features high profile and cutting-edge musical artists, and top chefs and food trucks as well.
Learn more about Nathaniel Ru: