Fabletics Paves the Way for Affordable Activewear

Actress Kate Hudson shares her insight on the active wear brand Fabletics that she co-founded with Don Ressler and Adam Goldenberg. A very recent article in Marie Claire Magazine interviews the young mother of 2 on her success in the fashion industry. Kate Hudson, who was born in Los Angeles, California, has had on screen success since her debut in Almost Famous in 2000. Her journey to the top has seen her dabble in various different genres of film.

Her drive and ambition has now shifted over to herFacebook fans by the millions, promoting their active wear brand which has become extremely popular over the years. The brand running under JustFab Inc was only started in 2013 and in 2014 they already expanded to the United Kingdom, France and Germany. In September of 2014 Fabletics set up shop in Canada and in October of the same year they celebrated their first birthday. Due to the fact that their business model was mainly e-commerce up until end of 2015 they had reached the one millionth order in January of 2015. In February of the same year the company decided to make itself available in Australia. June of 2015 saw Fabletics expand their market influence by launching a men’s collection known as FL2. In the same month the company opens up in the Netherlands and Spain in order to give the rest of Europe the privilege to enjoy the Fabletics active wear.

Read the full interview: Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night

Although the business is predominantly e-commerce based, the CEO’s of Fabletics decided to open actual brick and mortar stores within the United States. Prior to these shops opening it was difficult for customers to try on the clothing before purchase. This has now changed for customers living in America as there are a total of 6 retail outlets spread across several states.

Marie Claire Magazine was lucky to catch the young talented actress and question her on the success she has enjoyed as well as any new up and coming collections that we can expect to hit the stores in the future. 2 new lines are in the pipeline and will be hitting the website store this April of 2016. Performance swimwear and active wear dresses are on the horizon as Kate Hudson believes this was a natural progression for the brand. Active women and men is their main target but they also want to inspire those who are not as active as they want to be to get out more and live an active lifestyle. This is made even easier now that Fabletics offers dresses in the innovative performance fabric. This gives customers the opportunity to not have to choose between movement and sexiness. The dresses and swim wear provide both in a package. 
See: http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/