New Dog Food Inventions are Leading the Way

When it comes to new technologies, you rarely think of dog food as the industry that is seizing on these new technologies to create new products. However, it is altogether true. Dog food manufacturers are embracing new technologies to create better and more specialized products for their customers and this article will outline how this is being done to benefit customers. One brand, Beneful, has been creative in how they are providing specialized products to dog owners. Beneful is allowing their customers to cater to their pets by using individual meal plans for their dogs that are customized by their owners. The technology used is the internet and new customization software and logistical processes that allow their customers to select the individual products that are going into to their dog food. This innovation by Beneful is particularly useful for dogs that are picky eaters or who suffer from food allergies. Dog owners can choose ingredients that do not disturb their dogs and this new innovation can be incredibly beneficial to dogs and provide for more comfortable and healthy lives. Other brands like Cesar Home Delights are using technologies to make human like foods more tasty to dogs. Examples are offerings such as lasagna and beef stroganoff that are similar to human foods and therefore make people feel as if their pets are a part of their family. While the idea of giving dogs lasagna may not be as logical as Beneful’s innovative and revolutionary products, Cesar Home Delights is clearly banking on this strategy to provide innovative products to their customers. There is a lot at stake in these new technologies. The pet food industry is almost $24 billion in sales in the United States and there is much jockeying for the premium food market by the various brands. The premium dog food market is continuing to grow and is now over $10 billion in size in the United States. Other companies who don’t have as innovative products as

One thought
  1. Bill Burr says:

    Beneful are trying to acquire smaller companies with new offerings but it is interesting to see the various strategies that each company takes to try to take advantage of this market. If superior papers customer reviews were to cast a vote, I am sure they will make it double for him.

Comments are closed.